Selfie Cult, 2015

The Selfie Cult project, conceived and curated by Uta Brauser and brought to life by Mueller, unfolded against the backdrop of Bushwick’s Morgan Walls, a canvas of 12-foot cinderblock walls encircling a cement factory on Morgan Avenue.

Mueller embarked on a personal journey by sifting through a trove of selfies captured on their iPhone over the span of a six years, beginning in 2010. What Mueller unearthed was a remarkable pattern of consistency in these self-portraits: a preferred angle and a consistent arm's length distance. With this uniformity, Mueller crafted 16 collages, each composed of two images. These self-portraits wove together moments from different points in time, creating a visual narrative of the evolution of self-expression.

These self-portraits came to life as street art, wheat-pasted onto a segment of a white wall. In the dynamic urban environment, they took on a life of their own. Soon, the walls began to respond, first, with a black sinus-curve-like line and graffiti commentary atop the work.

Selfie Cult beckoned viewers to reconsider the narratives inherent in self-portraits and to witness the dynamic interplay between artist, environment, and the inexorable passage of time. Eventually, the selfies, symbols of vanity, faded, leaving behind ghostly rectangles with paper traces.

Selfie Collages, 2010 - 2015

Street View, 2016 - 2022

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